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Banner campaign + Video campaign

Luxor – Internet bookstore

For the advertising network of the online bookstore Luxor, we created animated HTML5 branding banners. In agreement with the client, we also prepared an animated video post for Facebook.

Beniš Ondřej
Beniš Ondřej

We were looking for skilled graphic designers who could make the banners and branding on our children's books really move. So that the online advertising for fantasy books would give readers a mysterious and magical world and the advertising for comics would draw them into the action and fun. Patrik and his team dealt with both a very specific brief with very unrealistic requirements, as well as creating a custom design. Thank you for the entire Luxor.cz bookstore!

Branding webskin has been a very popular advertising format lately. It is unobtrusive and at the same time unmissable. This particular branding banner for Luxor was used to promote the new book BELINDA.

In this version of the branding banner, we promoted a different product, the SUPERKOTĚ comic series for children. On the one hand, the visuals were adapted to the promoted product, on the other hand, the visuals remained in some respects faithful to the identity of the bookstore.

The comic series also deserved a social media format, specifically a Facebook video post. It didn't take much to achieve a successful result: the product shown, animations with links added and nice background music to complete the atmosphere, but it won't be missed if one views the ad without sound.

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