5 Powerful Reasons Why You Should Use Video Marketing

Every one of us has seen a promo video at some point. Who doesn't know the annoying voice of the green alien Alzak? Whether we like it or not, he's stuck in people's memory and helped to create the largest e-shop in the Czech Republic.
All Alza had to do was make a quality video and promote it in the right way.
Video marketing has a huge power and can be included among the most important channels in marketing. No wonder. People collect most of the information by seeing, and if not by that, then by hearing. This stores the information in our memory much more thoroughly. But that's not the only advantage of video advertising. Let's look at the 5 most important ones for which you should use video marketing, if you're serious about your business.  

1) Presentation variability

Whatever your idea is, you can easily present it to your audience with the right video. In comparison to other channels, you can use much more comprehensive means of communication, you are not limited only to text and simple graphic illustration. Video offers you structured transmission of information in time, with the possibility of deeply hitting emotions of the audience—potential clients. You can use illustrations, symbols, explanatory notes, acting examples, sound subtext, music—all of this serves you to correctly express and transmit ideas to the audience. You will often see animated videos or explainer videos. Let your imagination run wild, there is almost unlimited number of possibilities. This gives an advantage to companies that know how to be original and use videos to promote their brand or product in an interesting way. And that makes it easier to distinguish themselves from competition. Therefore, the video quality and the idea play an important role in here.

 

 

2) Attracts attention the most

As has already been said, the image and sound are perceived by the human brain of all the senses the most. Therefore, video has indisputable advantage in comparison with other types of advertising formats. In addition, if the video is unusual, interesting, awakes emotions or curiosity in people, or simply entertains, there is a high chance that viewers will actually remember the information you want to transmit to them. When you consider the possibility of targeting to relevant audience and thus offering the video really only to those who are interested in your product or service, the promo video becomes a unique marketing weapon. Large companies and intermediaries like Google and Facebook have already realized this and therefore they offer many options of advertising to their clients. You have a unique opportunity to let people know about yourself, video advertising is the favorite medium not only for performance marketing, but also for increasing brand awareness and its visibility.
 

 

3) Wide range of options

Variability together with online marketing give us space for original strategies and more comprehensive campaigns. For example, we can use re-marketing for a narrative advertising and
create a video series that will accompany the customer until the final conversion. Or just remind the customer that he left the shopping cart and show him illustratively what will happen, if he doesn't use the product or service.
With the option of targeting keywords, according to demographic data,re-marketing publications, time schedules and other specifications, you can select the exact conditions for displaying the right advertisement to the right user. Videos are usually displayed on Youtube or social media, but you can also find them in other media. Campaigns can be supported by your videos online and add up to the whole purpose of your company.
 

4) Unbeatable price/performance

Classic video advertising is most often priced per a thousand views, even though there are other ways as well. Whatever option you choose, price per views is very cheap in comparison with other ways of online marketing. Moreover, videos seen to a certain length are free, so people often view your ads and it doesn't cost you anything. Therefore, it's advisable to start some videos (for example, product videos) with a basic message. Companies that deal with the creation of promo videos will advise you with professional concepts. In contrast to other formats, the focus is usually to a wider range of audience, so the price can ultimately be similar, but with much bigger reach. Both the price setting of graphic ads (view for banner ad is cheap as well), and smaller competition are responsible for low price, because the percentage of companies that use this type of advertising is smaller and smaller (which is certainly due to the difficulty of creating a quality promo video). 

 

5) Advertising systems will prioritize you

If you are still hesitant, maybe you will be convinced by the fact that systems themselves prioritize videos and thus prefer them against other advertising formats. So you can find your video at the top of search engines in front of a competitive ads, or between pictures. Youtube advertising from Google has several forms among which you can choose the most suitable one for you. Facebook officially predicted that by 2021 it will be purely in the form of videos and no text. We have no way of knowing what the reality will be, but we can at least suspect where Facebook will be headed in the future and what the perspective of promo videos is.

If we should find some significant disadvantage in video marketing, it would be the difficulty to make a quality video that is representative, carries an idea and catches attention. On the other hand, if you get on board and create a promo video, you will be able to use it for longer period of time and gain a considerable advantage against your competitors. And as the statistics show, it's clearly worth it.